DUE DATE: Deadline is 11:59 p.m. on March 9, 2018 (“Submission Deadline”)
SUBMISSION: Artist applications must be submitted online at www.submittable.com no later than the Submission Deadline. Proposals submitted by mail or email will be rejected.
CONTACT for INFORMATION: Christine West, Cultural Programs Manager, Houston First Corporation / Christine.West@HoustonFirst.com
BACKGROUND: Houston First Corporation (HFC) is a local government corporation created by the City of Houston to facilitate economic growth through the promotion of the greater Houston area and the business of conventions, meetings, tourism, and the arts.
HFC is responsible for management and operation of more than ten city-owned buildings and plazas, including the George R. Brown Convention Center (“GRB”), Jones Hall, Wortham Theater, Miller Outdoor Theatre, Talento Bilingue de Houston, and outdoor facilities such as Jones Plaza, Sesquicentennial Park, Ray C. Fish Plaza, Root Memorial Square, and several other landscaped properties and parking facilities.
The Greater Houston Convention and Visitors Bureau (GHCVB), a division of Houston First Corporation, is the primary sales and marketing arm of the city of Houston and Harris County. The mission of the GHCVB is to improve the economy of Greater Houston by attracting conventions, tourists and film projects to the area through sales and marketing efforts.
PROJECT: Sky Art
The intent of this project is to give a local artist(s) the opportunity to have their art work be featured in multiple outdoor advertising locations around Houston. Instead of a “your ad could be here” message on an unrented billboard, these outdoor advertisements will provide a moment to celebrate Houston and all that Houston has to offer. Local artists are invited via an open call, free of charge, to propose a design that will promote Houston in a unique, positive and authentic way. Their designs will entice visitors to return and residents to feel pride in their city.
Artists may submit proposals for one or more designs through the online site Submittable.com. Artists may apply as many times as they wish. Each different design will require a separate application. The selection committee may choose to select more than one design from the same artist.
Artist proposals do not have to include the final artwork. Proposals may be submitted as design ideas. If selected, artists may be asked to revise their designs in order to meet the production requirements of the printer and outdoor media provider. Once selected the artist will have 5 business days to finalize all artwork with the Marketing Department to prepare the design for print production.
Each design must include the word “Houston.”
This text must be prominently featured and make up at least 2/3 of total design.
Themes may include:
1) Houston is inspired — All over Houston many cultures, organizations, institutions and entrepreneurs find that Houstonians are inspired to go further, explore new ideas and celebrate all that the city has to offer together and with pride.
2) Houston is the Culinary and Cultural Capital of the South — Anyone can take a trip around the world simply by exploring the rich and diverse neighborhoods throughout the region. In no other city in the U.S. will visitors and residents find food, shopping, festivals and daily traditions from so many cultures in such an accessible and welcoming atmosphere.
This opportunity is open for artists living and working in the Houston region.
The region being those living in the following counties: Angelina, Austin (county), Brazoria, Brazos, Chambers, Colorado, Fort Bend, Galveston, Grimes, Hardin, Harris, Jasper, Jefferson, Liberty, Matagorda, Montgomery, Newton, Orange, Polk, San Jacinto, Trinity, Tyler, Walker, Waller, Washington or Wharton.
Designs are to be formatted to fit a 14’ H x 48’ W outdoor sign.
Final Trim: 15’H x 49’ W
Live Area: 14’H x 48’W
300 to 408 ppi image resolution
Images must reach bleed
Mechanical can be created at any scale as long as it is in proportion. 1” = 1’ is recommended.
Tips for designing for outdoor media:
Use bright colors – avoid contrasting colors that may be too similar in hue.
Imagery – bold, clear and easy to understand.
Typeface – Select a typeface that is clear and concise, large and legible. Fonts with thin strokes or ornate script will be difficult to read. Words comprised of both upper and lower characters are generally easier to read than word comprised of all caps. Fine typefaces fade into the background, while overweight letters lose their basic shape when the viewing distance is increased.
Letter Height – Letter heights below 1’ are not readable from the roadside. Letters greater than 3’ are clearly readable.
Kerning – avoid placing letters too close together because at a distance letters tend to attach to each other visibly.
Stacking – A single line allows for rapid assimilation. Multiple text lines increases the time needed to understand a message.
Leading – Allow enough space between lines to maintain clarity of the message.
Consider these important design guidelines:
• Are the fonts easy to read?
• Is the letter size large enough?
• Does the spacing between the letters, words and lines aid legibility?
• Do the colors properly convey a high contrast of value and hue?
• Are the images comprehensible?
An honorarium of $1000 will be paid for each design selected.
TERMS and CONDITIONS:
Submission of a proposal represents an offer to HFC to enter into the Sky Art Project Artist Agreement, if selected by HFC, on the terms and conditions set forth in such agreement. Without limiting the foregoing, each Artist submitting a proposal represents to HFC, that the artwork (i) is an original work, created solely by Artist, over which Artist has all necessary rights, title and interest, including copyright; (ii) does not infringe upon the intellectual property rights, or defame or invade the publicity or privacy rights, of any third parties; (iii) does not use, and is not confusingly or deceptively similar to, brands, trade names, trademarks or logos of any third parties; (iv) is suitable for the purposes of the Sky Art Project and appropriate for family audiences; and (v) has not been published previously or submitted in any other design contest, sweepstakes or competition. Artist agrees to grant HFC an irrevocable, royalty-free license to create, use, reproduce, display, edit, exploit, exhibit, publish, transmit, and distribute photographs, images, recordings, models, and other multi-dimensional physical or digital representations of the artwork (including derivative works), or any portions thereof, in any commercial or non-commercial form, media or medium, now known or hereafter devised, throughout the universe in perpetuity, including, without limitation, in advertising, merchandise of any kind or type, marketing materials, webpages, broadcasts, banners, billboards, posters, postcards, calendars, kiosks, e-mails, and publications. For a full list of the Terms and Conditions click here.
On View: HFC may not at any time know when or where a particular billboard will be on view at any time. Designs are expected to be used for a period of approximately 12 months.
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