Date Posted: 07/10/12
Organization: Mercury (formerly Mercury Baroque)
Job Title: Marketing Director
Reports to: Executive Director
Status: Full-time, exempt
The Marketing Director is a dynamic, innovative and motivated individual who works to develop and execute income-generating strategies, comprehensive marketing campaigns and effective patron and media relations. The Director is responsible for strategic development, planning and establishment of all marketing and communications for Mercury. The Director works in close partnership with the Executive Director and Development Director and supervises the Patron Services Manager.
Examples of Duties and Responsibilities:
-Design, implement and facilitate annual comprehensive marketing and communications plan
-Create and execute grass-roots marketing strategies for all concert series and activities
-Provide marketing perspective on season planning
-Manage the Mercury brand
-Execute subscription and single ticket sales campaigns for all series
-Provide direction and planning of group sales campaigns (budget, pricing, incentives)
-Assist in developing patron service policies
-Oversee patron services and box office operations
-Design, implement and maintain all digital marketing activities (website, social media, e-mail marketing and digital content production)
-Create and manage public relations activities including press releases, media pitches, calendar listings and event promotion
-Manage content development and provide copywriting, graphic design creation and direction for print and digital material (brochures, letters, programs, e-blasts and other marketing collateral as needed)
-Oversee the work of graphic designers and print vendors in production of print and media material
-Manage marketing materials (inventory, press kits, inserts, archived collateral)
-Collect and track patron and data information via ticket sales tracking and social media awareness
Mercury seeks a proactive self-starter who thrives in a fast-paced environment, who thinks critically and proactively, who provides creativity and outside-the-box thinking and who is able to accurately and passionately communicate the power and purpose of classical music in today’s society.
-Bachelor’s degree with a minimum of two (2) years in marketing/communications
-Demonstrated success in planning and implementation of comprehensive marketing strategies
-Outstanding verbal and written communications skills
-Proficiency with social media
-Excellent organizational and interpersonal skills
-Familiarity with the Houston media market
-Knowledge of classical music
-Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite is preferred
-Capability to work smoothly, a positive attitude and mature personality conducive to dealing effectively with individuals and groups.
About the Organization:
Mercury serves the Houston community by celebrating the power of music, Baroque and beyond, by teaching, sharing and performing with passion, intimacy and excellence. Now in its 12th season, Mercury has charmed audiences and critics the world over through its downtown concert series at the Wortham, its community-based programming (including its inaugural Neighborhood Series), a commitment to education and outreach (through its partnership with YES Prep and annual family and school concerts), and an ever-increasing presence both domestically and abroad (highlighted by its European debut with a production of Lully’s Armide in Paris in 2010). Through its transformative and inspiring musical experiences, Mercury is proudly redefining the orchestra’s role in the community with its dynamic approach to music and its commitment to make the power and passion of music accessible to all.
The position offers a competitive salary with health insurance. Interested candidates should submit a letter of application, resume and a list of three references via e-mail to Deborah Lugo, Executive Director at email@example.com.
Mercury is an Equal Opportunity Employer (EOE).
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