CLASSES + WORKSHOPS

SNAG (The Society of North American Goldsmiths) presents a Professional Development Seminar, to be held March 12th in Houston, Texas as part of the SNAG Conference. Conference attendees may join at no additional cost, however all artists and craftspeople may attend this morning of art business information for only $40 at the door.

Bruce Baker: The Art of Selling:  Discover the Four Sales Steps that turn a browser into a buyer. Navigate around that troublesome discount issue, and make the sale. Whether you sell from your studio, galleries, wholesale or retail craft shows or via a website this program provides valuable tools for selling your work.

Not Just Another Pricing Lecture: A Dialog about Pricing Your Work:
Pricing is a key element in finding markets, generating sales and achieving financial success. What labor rate should I charge per hour? Am I charging enough? Too much? Did I take all my expenses into account? Will the wholesale price permit a reasonable retail price? What about discounting? The list of questions can be endless and keep you up at night.

Our speakers include a variety of perspectives and approaches: Marlene Ritchey, Guido Schindler, Jennifer Trask, Kiwon Wang, Francesca Vitali. Come to the PDS to find answers to your pricing quandaries and work towards a balance sheet that produces income!

LOCATION: Hyatt Regency Houston 1200 Louisiana Street Houston, Texas
TIME: 9:00 to 12:00 FOLLOWED IMMEDIATELY (12 noon - 1:30pm)  by an informal lunch with our speakers. Bring your lunch. We don’t want to waste a second going out for lunch. Our lunch discussion starts immediately with a short presentation by Melissa Borrell. Jump into the conversation, participate in the dialog.

Please don’t hesitate to ask me questions. Harriete Estel Berman bermaid@harriete-estel-berman.info.