MUSIC

Warehouse Live presents Hanson. 

Native sons of Tulsa, Oklahoma, HANSON has been making music together for nearly two decades. Thirteen years ago, their out-of-the-blue, soul-inspired brand of American pop-rock‘n’roll was introduced to the world. Unaffected by charts or fads, they’ve spent more than a decade building a community of fans connected to one another and fueled by the energy and craftsmanship of three brothers and their music.

They’ve sold millions of records and reached a level of adoration that few bands experience, and have also faced career obstacles that would have broken many artist’s resolve. They waded through four years of struggle with a new corporate label made up of inherited executives in discord with the band, which eventually lead the band to leave the label (chronicled in the documentary film Strong Enough To Break) and launch their own independent record company, 3CG Records, in 2003. Amidst a crumbling industry, they built their own infrastructure around a DIY attitude and their commitment to their music and their fans. Their independent moves paid off, building a brand that has grown with successful independent albums, singles and tours, during a decade when music sales plummeted. In addition, launching alongside their 2007 album The Walk, they championed calls for action on humanitarian efforts, galvanizing tens of thousands of people around the world to participate in barefoot one-mile walks to fight HIV/AIDS and extreme poverty in sub-Saharan Africa.

HANSON has established a reputation as successful independent artists who are comfortable at charting their own path, standing at the crossroads of the analog and digital worlds, and offering fans the best of both.